GfK Roper Public Affairs & Corporate Communications
GfK Roper Public Affairs & Corporate Communications is a division of GfK Custom Research North America. The division specializes in customized public affairs and public opinion polling, media & communications research, and corporate reputation measurement -- in the US and globally. In addition to delivering a broad range of customized research studies, GfK Roper Public Affairs & Corporate Communications draws from GfK’s syndicated consumer tracking services, GfK Roper Reports® US and GfK Roper Reports® Worldwide, which monitor consumer values, beliefs, attitudes and behaviors in the US and more than 25 other countries. As of September 2008, GfK Roper Public Affairs and Corporate Communications became the official polling partner of the Associated Press launching the AP-GfK Poll. For more information on the AP-GfK Poll, visit: http://www.ap-gfkpoll.com
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Public Affairs NewsOfficial Launch of the AP-GfK Poll
The Associated Press, the largest and most trusted source of independent news and information, has partnered with GfK Roper Public Affairs & Media, a trusted provider of public opinion research for more than 75 years, to form the AP-GfK Poll.
Lisa Merriam interviews Laura Latshaw, Senior Vice President, GfK Roper Public Affairs & Corporate Communication about the recently released Anholt-GfK Roper Nation Brands Index.Click here to watch the video.