At GfK Research Dynamics Inc., we drive research excellence and superior marketing insight. Our goal is to empower you with the tools, information and advice that will help you achieve your business objectives.
Simply put, we help you meet bottom-line challenges by expertly providing actionable marketing research, customer loyalty measurement and brand communication research. We are leaders in marketing research and consulting.
We go beyond the numbers to identify and recommend strategies that will empower your marketing decisions.
Official Launch of the AP-GfK Poll
The Associated Press, the largest and most trusted source of independent news and information, has partnered with GfK Roper Public Affairs & Media, a trusted provider of public opinion research for more than 75 years, to form the AP-GfK Poll.
Welcome to GfK Research Dynamics
What Americans are Willing to Give Up
A recently released survey by GfK Custom Research North America asked 2,000 American adults, representative of the total U.S. population, what they were willing to give up during the recession.
While some purchases--including mortgage payments, children's clothing and educational expenses--were considered necessities by Americans, other everyday costs were not. (more)
GfK Custom Research North America Wins Two ARF Awards, Recognition for Innovation and Rising Star
GfK Custom Research North America today announced that the Advertising Research Foundation (ARF) selected GfK Volume Forecaster to receive the ARF Innovation Award of Recognition. Additionally, Research Director for GfK Consumer Stefanie Nolby was chosen for the ARF Rising Star Award. (more)
CONSUMER WARNING!
Consumer Spending: What's In, What's Out?
Consumers today are paying close attention to where they find value, avoiding products deemed frivolous or overpriced. But that doesn't keep them from embracing new technologies —even items that carry high price tags. The condition, of course, is that the products are seen to deliver good value for the cost. (more)
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Test Drive GfK Octopus
